ALDUAIJ JEWELRY | TRUE LUXURY Shop Now

Who we are

Imagine walking into a world where every sparkle tells a story—your story.

At Alduaij Jewelry, we don’t just offer elegance and luxury; we invite you on a journey that started in 2013 with a single, heartfelt vision: to craft more than jewelry—to create memories, to capture hearts, and to celebrate the art of beauty that never fades.

From our very first day in Kuwait, every piece has been made with a promise: that when you choose Alduaij, you’re choosing a treasure that speaks to your individuality. It’s why our showrooms have become destinations for seekers of the special and extraordinary from across the GCC. Each visitor is not just a customer, but a guest welcomed into our story—and invited to find a piece that will become part of theirs.

Are you ready to discover the piece that will tell your story for generations to come?

Jewelry Beyond The Ordinary

Imagine slipping on a piece of jewelry that does more than just catch the light—it catches memories, dreams, and the essence of who you are.

At Alduaij Jewelry, we believe true jewelry is never just an accessory. It’s a canvas for self-expression, a whisper of emotion, a mark of individuality. That’s why our collection is not just extensive—it’s ever-evolving, with over 50,000 unique creations at any moment, making sure the perfect piece awaits every uniquely beautiful story.

Every creation is a work of passion, carefully selected and sometimes born right in our own ateliers. We don’t just represent our name—we gather the brilliance of the globe under one roof: from the signature Alduaij pieces to our curated family of sub-brands—La Marquise, Diva, Vida, Esme, Kahn, Baby Bee, Koey, Mvee, and Brilliant Diamond.

And we don’t just follow trends; we redefine them. Our in-house COUGAR Fine Jewelry factory brings together international artistry and cutting-edge technology to craft pieces destined to become treasures—gifts today, heirlooms forever.

With us, every piece goes beyond ordinary. Every piece is a celebration of you.

Our Journey of Precision

Every great treasure begins its story in humble beginnings.

Years ago, when Alduaij Jewelry first entered the world of fine jewelry, we were just a small team with a big dream—traveling from one trade fair to another, listening, learning, and observing every detail in the shimmering world around us. Each step taught us the value of precision, the art of perfect design, and the importance of never compromising on quality.

This relentless pursuit quickly transformed us from ambitious newcomers into a respected leader in the industry. But we never let success make us complacent. Behind every piece we offer is a blueprint of meticulous work policies and quality checks—so that every creation that leaves our hands is worthy of your trust and admiration.

We are proud to stand on the shoulders of giants. Our partnerships with global suppliers, backed by over 70 years of shared experience and wisdom, allow us to fuse classic craftsmanship with the sparkle of modern style. When you walk into Alduaij, you experience the seamless harmony between tradition and innovation—always with your satisfaction as the goal that guides every choice we make.

 

Mr. Fawaz Alduaij

Visionary Founder

Behind every legendary brand stands a visionary—someone whose passion transforms dreams into dazzling realities.

For Alduaij Jewelry, that visionary is Mr. Fawaz Alduaij. His story began not in the boardrooms of luxury, but in the curiosity and ambition of youth. Even then, Fawaz possessed an uncanny ability to spot opportunities where others saw challenges, and a relentless drive to deliver nothing but the exceptional.

But it wasn’t just business sense that set him apart. It was—and still is—his deep love for the art of jewelry-making. From handpicking the most exquisite gemstones to ensuring each one is set with painstaking care, his signature is found in every breathtaking piece that graces our collections.

Credentials matter, and Mr. Fawaz brings world-class expertise: a master’s in Strategic Management, an MBA from the prestigious Maastricht School of Management in the Netherlands, and a bachelor’s from Washington State University in the USA. Yet perhaps his greatest credential is earned daily—standing as a trusted member of Kuwait’s jewelry community, a renowned gemologist, and a leader upholding the highest ethical standards.

When you choose Alduaij Jewelry, you wear not just beauty—but the vision, integrity, and passion of a founder who lives for the extraordinary.

A Message From Our CEO

Every great story has a heartbeat—a passion that brings it to life. For me, Alduaij Jewelry is that living, breathing dream.

It all began with a simple love: the magic of turning precious stones and metals into meaningful symbols people carry close to their hearts. Layer by layer, memory by memory, this passion grew—building what is now Alduaij Jewelry. But it was never just my journey; it became our shared celebration, echoed back through every word of gratitude and every smile from our cherished customers.

What drives our every decision? It’s a deep commitment to stability—not just in business, but in the lives and happiness of everyone who walks through our doors. That’s why we put people first—valuing the satisfaction of our clients, nurturing the wellbeing of our team, forging honest partnerships, and giving back to our community in ways big and small.

Today, when I look around at our showrooms bustling with loyal clients, and our reputation expanding beyond Kuwait to every corner of the Gulf and, soon, the world—I am reminded that true success is rooted in love, trust, and the pursuit of excellence without compromise.

I invite you to join this journey with us, where every piece is crafted with dedication, and every encounter is a chapter in our ongoing story of beauty and connection.

Our Mission

At Alduaij Jewelry, our mission isn’t just to craft jewelry—it’s to spark joy and ignite excitement with every piece we create. We believe that true luxury is about emotion, about the thrill you feel when you discover a design that speaks directly to your heart. Every Alduaij creation is an invitation to experience beauty, meaning, and unforgettable moments.

When you wear our jewelry, it’s not just about looking elegant—it’s about feeling extraordinary, expressing your individuality, and making memories that last a lifetime.

Our Values

Our Values

Our values aren’t just words—they’re the principles that shape every decision and every masterpiece:

  • Unyielding Quality & Value: We never compromise on the excellence of what we offer. You deserve the finest—and we hold ourselves to that standard, every day.

  • Trust & Transparency: Your trust is our greatest asset. We build lasting relationships by being honest, delivering on our promises, and making your experience remarkable from start to finish.

  • Community & Progress: Our success is intertwined with our dedicated team and our beloved community. We grow together, supporting and uplifting everyone who shares our journey.

  • Ethical Sourcing: Integrity begins with responsibility. That’s why every diamond we offer is ethically sourced and certified conflict-free, adhering to the international Kimberley Process.

With Alduaij Jewelry, every value shines through—not just in our creations, but in every interaction and every story we help you tell.

 

Shaping the Future With Our Marketing Strategy

What does it take for a jewelry brand to become unforgettable? At Alduaij Jewelry, our answer is simple: genuine connection.

Our journey isn’t just about showcasing luxury—it’s about meeting you where your dreams begin. That’s why our marketing strategy is alive, vibrant, and always centered around you.

It begins with presence: Each of our boutiques is carefully placed in prime locations—so wherever you are, a world of beauty is always within your reach. At every grand jewelry fair and prestigious event, we are right there too—connecting, celebrating, sharing moments that matter.

It continues online: We engage with you every day on your favorite social networks, sharing inspiration, stories, and behind-the-scenes moments. Our sponsored campaigns run all year, not just as ads—but as invitations to be part of our ever-growing community.

We build partnerships, not just recognition: By working hand-in-hand with leading influencers, celebrities, and jewelry tastemakers, and by sponsoring exclusive television programs, our brand finds new ways to surprise and delight you. Each collaboration is carefully chosen to reflect the spirit and elegance of Alduaij Jewelry.

Our touch is personal: Whether through targeted SMS greetings during special occasions or exclusive email previews for our most loyal clients, our communication is designed to make you feel valued—because you truly are.

And we give back: Our community involvement isn’t a slogan; it’s a promise we live every day. From sponsoring social events to forging alliances with key partners and banks, we aim to elevate not just our brand, but the lives of everyone we touch.

As we look ahead, Alduaij Jewelry is not just expanding across the GCC and the UK—we’re inviting you to be part of a legacy that grows with each new story, each new milestone.

Exhibitions & Events

Every successful brand has unforgettable moments—and for Alduaij Jewelry, those moments come alive at the most prestigious jewelry exhibitions throughout Kuwait and the GCC. Year after year, we unveil new collections, connect directly with lovers of fine jewelry, and open doors to new possibilities.

But we go beyond commerce: our dedication to social responsibility shines as we participate in charity fairs and auctions, channeling beauty into meaningful contributions to the community. Whether it’s the Kuwait Jewelry Fair, Jewellery Arabia in Bahrain, or Dream Expo, every event is a new chance for us to share our passion—and to make our clients part of something greater.

Alduaij Factory & COUGAR Fine Jewelry

Every masterpiece has a birthplace. For us, it’s the Alduaij Factory, home to COUGAR Fine Jewelry—one of the largest and most advanced jewelry workshops in the region. Here, world-class artisans and cutting-edge technology meet to make magic you can hold in your hand.

Each week, our factory transforms up to five kilograms of gold into certified, meticulously tested jewelry—pieces that blend art, science, tradition, and innovation. The stamp of authenticity you find on every piece isn’t just a guarantee; it’s our legacy.

Alduaij International Brands

To us, global recognition is more than an accolade—it’s a testament to the allure of our collections.

Under the prestigious Alduaij banner, we bring together a portfolio of celebrated international brands, each with its own unique story, each exclusive to our showcases. These honors aren’t just awards—they’re invitations for you to explore, discover, and fall in love with true elegance.

At Alduaij Jewelry, everything we do—every partnership, every event, every masterpiece—is designed not just to shine, but to let you shine brighter.

 

Exhibitions & Events

Alduaij Jewelry actively participates in major jewelry exhibitions across Kuwait and the GCC, constantly expanding its presence through new sales channels to promote the brand. Committed to social responsibility, our company engages in various commercial and charity initiatives, bringing joy to each step of its journey towards achieving its goals. Our annual exhibition roster includes prominent events like the Kuwait Jewelry Fair, Jewellery Arabia in Bahrain, Dream Expo, and others,while also contributing to charity fairs and auctions, exemplifying our dedication to both craft and community.
 

Alduaij Factory & COUGAR Fine Jewelry

Alduaij operates one of the largest jewelry factories in the region, known as COUGAR Fine Jewelry. Equipped with cutting-edge technology and staffed by the best international talent, our factory embodies our commitment to craftsmanship and quality.

Each piece of jewelry crafted at the Alduaij Factory bears the hallmark of authenticity, certification, and rigorous quality testing. With a production capacity of up to 5 kilograms of gold jewelry per week, our factory remains at the forefront of our expansion endeavors.

Alduaij International Brands

Alduaij Jewelry proudly showcases an impressive portfolio of international brands, each possessing its own unique allure. Our brands have garnered accolades and international recognition, rendering them exclusive to Alduaij Jewelry.

We take immense pride in offering only the highest-quality products, complemented by elite services, all under the prestigious banner of ALDUAIJ.

Our Products & Collections

Simply Elegant Collection

Picture the joy of giving a gift that spells out feelings—literally. Our Simply Elegant collection features diamond letter jewelry, each piece deeply personal, shining as a symbol of your sentiments and memories. These are keepsakes crafted to be passed down for generations, carrying emotion that time can never fade.

Daily Wear Collection

 

Some pieces are meant to be with you, every single day. Our Daily Wear collection was created for life’s everyday moments—making the ordinary exceptional. Deceptively simple, always elegant, and truly unique, these jewels are must-haves for every occasion and every personality.

High Jewelry Collection

Imagine the finest gold and platinum, sculpted by international artists, resulting in awe-inspiring masterpieces. Our High Jewelry pieces aren’t just jewelry—they are wearable art. Every detail is perfected, from the purity of the 18KT gold and platinum to the touch of the masters who bring each design to life.

Daily Wear Collection

Our Little Angels collection comprises earrings, bracelets, anklets, brooches, and necklaces designed for children. These pieces are free of any chemical composites to ensure the utmost comfort for sensitive baby skin.

Bridal Sets

A love story deserves a setting as eternal as the promise it represents. Our Bridal Sets are more than jewelry—they are storytellers, blending creativity, expert craftsmanship, diamond brilliance, and delicate color palettes. Each set is designed to celebrate love in its purest, most elegant form.

Engagement Rings

When a “yes” changes everything, let it sparkle forever. Our engagement rings capture the magic of commitment—a timeless promise, beautifully set in gold and diamond, waiting to begin your forever journey.

Customer Loyalty Program

You step into a showroom and, with a discreet flash of your Alduaij VIP Privilege Card, the experience transforms. You’re not just a customer—you’re part of a select circle.

  • Exclusive Discounts: Imagine saving on your next statement piece or heirloom, simply because you belong.

  • Airport Lounge Access: Your travels become memorable, beginning in luxury lounges—on us.

  • Premium Perks: Whether you’re booking a dream hotel, relaxing at a spa, visiting your favorite florist or designer, or capturing memories in a photo studio, your VIP status opens doors to exclusive rates and tailored experiences.

This isn’t just a card.
It’s your invitation to a world where we see beyond your purchase—we see your passion for beauty, your appreciation for excellence, and your place in the Alduaij family.

Opportunities like this are rare. Don’t let it slip away.
Show your card at any of our partner outlets and unlock a collection of exclusive experiences curated just for you.

 

Join Us On A Journey of Timeless Beauty

Thank you for making Alduaij Jewelry your destination for elegance. We invite you to step further—to join our legacy, to experience personalized service, and to let each visit write a new chapter in your story of luxury.

Your journey with true beauty starts here. Join us, and let’s make every moment extraordinary.

 

Our Team

Mr. Fawaz Alduaij

CEO

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