Alduaij Jewelry


Welcome to Alduaij Jewelry, where elegance, luxury, and exquisite craftsmanship converge to create a world of timeless beauty. As one of the premier jewelry companies in the State of Kuwait, our journey began in 2013 with a simple yet profound vision: to capture the hearts of our clients with the artistry of fine jewelry.

At Alduaij Jewelry, we take pride in our performance and unwavering dedication to a high standard of customer service. Our showrooms draw visitors from across the entire GCC region, enticing them to explore and acquire our exclusive jewelry pieces.

Jewelry Beyond The Ordinary

At Alduaij Jewelry, we believe that jewelry is more than a basic accessory; it's a deep expression of art, emotion, and individuality. This belief forms the basis of our extensive collection, boasting 50,000 unique SKUs at any given moment. Our core focus revolves around the creation and sale of fine jewelry products and gemstones, and we proudly showcase some of the world's most renowned international jewelry brands within our curated inventory.

Our product portfolio stands as a testament to our unyielding commitment to excellence, featuring the Alduaij brand alongside several distinguished sub-brands. These include La Marquise, Diva, Vida, Esme, Kahn, Baby Bee, Koey, Mvee, and Brilliant Diamond. Additionally, our in-house factory brand, COUGAR Fine Jewelry, harnesses innovative technology and the expertise of a highly skilled international workforce to craft jewelry that transcends trends and becomes timeless heirlooms.

Our Journey of Precision and Dedication

Our journey began on a humble path, marked by early participation in trade fairs and market monitoring. Through a steadfast dedication to impeccable design and uncompromising quality, Alduaij Jewelry rapidly ascended to a prestigious position within the industry. To ensure our business operates at the pinnacle of excellence, we have developed detailed work policies characterized by precision and rigorous controls. Our enduring partnerships with global suppliers, with over 70 years of experience in the jewelry field, grant us access to a unique blend of traditional expertise and contemporary style. When combined with our exceptional services, it places customer satisfaction at the forefront of our mission.

Visionary Founder: Mr. Fawaz Alduaij

The driving force behind Alduaij Jewelry is none other than Mr. Fawaz Alduaij, a visionary entrepreneur whose journey in the business world commenced at a young age. Mr. Alduaij's natural ability to seize profitable opportunities and his commitment to delivering the finest products and services paved the path to his success.

His passion for the art of jewelry-making, from the delicate selection of refined gemstones to their meticulous setting on precious metals, underpins the breathtaking designs that grace our showcases.

Mr. Alduaij's credentials include a master's degree in Strategic Management and a General MBA from the esteemed Maastricht School of Management in the Netherlands. Additionally, he holds a bachelor's degree in Management Information Systems from Washington State University in the United States. Beyond academic accolades, Mr. Alduaij is a proud member of the Jewelry Trade Union in Kuwait, a certified gemologist, and a certified anti-money laundering professional.

A Message From Our CEO

Alduaij Jewelry is the culmination of my deep-rooted love and passion for jewelry, intertwined with unwavering dedication and relentless hard work. We celebrate the art of jewelry design, and this celebration echoes in the affection and loyalty we receive from our esteemed customers.

At the heart of our philosophy is the pursuit of stability in all our business endeavors. This pursuit hinges on prioritizing customer and employee satisfaction, fostering robust relationships with our business partners, and contributing positively to society. At every turn, we strive for excellence in our products and the highest quality of services.

Today, we take immense pride in being a trusted name not only within the State of Kuwait but also across the GCC, with aspirations that extend to venturing into international markets.

Our Values

Derived from our mission, vision, and overarching philosophy, our core values serve as the guiding principles that define Alduaij Jewelry:
  • Quality and Value: We are resolutely committed to delivering the highest quality products and services to our discerning clientele.
  • Integrity and Honesty: We consider trust-building with our clients paramount, and our commitment to delivering an unparalleled experience remains unwavering.
  • Community and Development: We acknowledge that our success is interwoven with the support of our dedicated employees and the community at large.
  • Ethical Diamond Sourcing: We have a strong commitment to sourcing conflict-free diamonds. Our diamonds are certified under the "Kimberley Process Scheme" of the United Nations.

Shaping the Future With Our Marketing Strategy

Alduaij Jewelry boasts a robust and dynamic marketing strategy, founded on the realization that connecting with customers and establishing brand awareness are pivotal to success. Our strategic approach comprises the following elements:
  • Prime Locations: Our strategically situated outlets guarantee easy accessibility for our cherished customers. Active participation in key events and at prestigious jewelry fairs, remains a hallmark of our commitment to being where our customers are.
  • Social Media Engagement: Leveraging the power of social media networks, we maximize our reach to customers through continuously active sponsored ads throughout the year.
  • Influencer Partnerships: We forge collaborations with renowned influencers, celebrities, and prominent jewelry bloggers. Our sponsorship of high-profile TV programs, including the Red-Carpet program and other television channels, furthers our brand's visibility.
  • Bulk SMS Campaigns: During social events and special occasions, we engage with our valued customers through targeted bulk SMS campaigns, offering greetings and exclusive promotions.
  • Strategic Partnerships: We cultivate mutually beneficial partnerships and alliances with influential affiliates, including oil companies and banks.
  • Email Marketing: Our existing clients are the first to receive updates about new arrivals and special promotions through our email marketing campaigns.
  • Community Involvement: We actively sponsor social events, fulfilling our corporate social responsibility and contributing positively to society.

As we embark on our journey toward international expansion, Alduaij Jewelry stands poised to open new stores in the GCC and the United Kingdom, broadening our horizons and welcoming new opportunities.

Exhibitions & Events

Alduaij Jewelry actively participates in major jewelry exhibitions across Kuwait and the GCC, constantly expanding its presence through new sales channels to promote the brand. Committed to social responsibility, our company engages in various commercial and charity initiatives, bringing joy to each step of its journey towards achieving its goals. Our annual exhibition roster includes prominent events like the Kuwait Jewelry Fair, Jewellery Arabia in Bahrain, Dream Expo, and others,while also contributing to charity fairs and auctions, exemplifying our dedication to both craft and community.

Alduaij Factory & COUGAR Fine Jewelry

Alduaij operates one of the largest jewelry factories in the region, known as COUGAR Fine Jewelry. Equipped with cutting-edge technology and staffed by the best international talent, our factory embodies our commitment to craftsmanship and quality.

Each piece of jewelry crafted at the Alduaij Factory bears the hallmark of authenticity, certification, and rigorous quality testing. With a production capacity of up to 5 kilograms of gold jewelry per week, our factory remains at the forefront of our expansion endeavors.

Alduaij International Brands

Alduaij Jewelry proudly showcases an impressive portfolio of international brands, each possessing its own unique allure. Our brands have garnered accolades and international recognition, rendering them exclusive to Alduaij Jewelry.

We take immense pride in offering only the highest-quality products, complemented by elite services, all under the prestigious banner of ALDUAIJ.

Our Products & Collections

Simply Elegant Collection:

Our Simply Elegant collection boasts diamond letter jewelry that embodies exceptional models of emotions and sentiments. These timeless pieces are intensely personal, designed to be treasured for generations.

Daily Wear Collection:

As the name suggests, our Daily Wear collection is ideal for everyday occasions. These exquisite, elegant, and unique pieces are indispensable additions to your jewelry collection.

High Jewelry Collection:

Our High Jewelry pieces are carefully designed and crafted by accomplished international designers, leaving no detail overlooked. We exclusively use pure and luxurious 18KT gold and platinum to bring forth the soul of each piece. Every item is meticulously handcrafted by artisans with a minimum of 20 years of experience in high jewelry making. Our diamonds are authentic, untreated, and accompanied by certificates from GIA, GRS, or Gublin.

Bridal Sets:

Our Bridal Sets narrate the eternal tale of love and commitment, transcending the boundaries of creativity and craftsmanship.The diamond detailing, precision, intricate designs, and harmonious color palettes defines each jewelry piece.

Engagement Rings:

Our elegant collection of engagement rings is a testament to everlasting love, encapsulating the promise of forever.

Baby Collection:

Our Little Angels collection comprises earrings, bracelets, anklets, brooches, and necklaces designed for children. These pieces are free of any chemical composites to ensure the utmost comfort for sensitive baby skin.

Customer Loyalty Program

At Alduaij, we treasure our customers, and we extend a warm invitation to join our esteemed VIP Privilege Program. Enrollment is based on purchase history. As a holder of the Alduaij VIP Privilege Card, you'll be embraced by a host of exclusive benefits.
  • Exclusive Discounts: Cardholders are entitled to substantial discounts on all diamond jewelry purchases.
  • Airport Lounge Access: Revel in the luxury of complimentary access to airport lounges.
  • Discounted Rates: Enjoy preferential rates at participating outlets, spanning hotel reservations, beauty salons and spas, florists, photo studios, dental clinics, fashion designers, and more.


Don't let the opportunity slip through your fingers—experience the advantages of your VIP Privilege Card. Simply present your card at participating outlets to relish these exclusive benefits.

Join Us On A Journey of Timeless Beauty

We extend our heartfelt gratitude for choosing Alduaij Jewelry as your trusted jeweler. We cordially invite you to embark on a journey through our exquisite collections, savor the unparalleled customer service we provide, and become a part of our enduring legacy of luxury, elegance, and timeless beauty. Join Us Now =>


Our Team